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If you're in need of free ways to generate leads for your new complementary therapy business, especially if it has an online shopping cart, the perfect way is Article Marketing because it's free and the traffic keeps coming, day after day, from each piece of work. So if you are looking for product launch ideas read on.

Article Marketing isn't an instant way to get started online, but it's a low-cost, risk-free tactic anyone can adopt. First let's compare it with some different ways to get Internet traffic. Let's take the example of promoting a new shopping cart.

The usual way of getting customers to your new site, taught by some on-line marketing training, is to get in touch with other website owners asking for a link exchange. This can work, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by post I may be happy to do a link exchange with someone who runs dog training classes, but not someone who is promoting dog collars.

Another method is answering questions on forums in your niche, with your URL in your signature. Also effective, but time-consuming.

In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see visitors within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, to use up my funds!

Additional online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit bored, clicking on other people's websites so that they will sit bored to tears clicking on my site? They probably never even look at my advert. With tabbed browsers the temptation is just to open the following tab to click on the advert, never reading the adverts.

These methods are time-consuming and ineffective for a serious product launch.

Offline marketing methods include networking to exchange cards at business clubs. Time-consuming, costly and again in general, people are there to sell, not to buy.

In contrast, article marketing targets people who have implied that they are interested in the subject your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.

The idea of article marketing is that you publish an article and submit it, with your website details, to article directories from which publishers can take content for blogs etc so long as they include your website details with your article. Then as interested parties read your article, they can click onto your website.

The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.

For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another advantage is that the best article directories send you a report showing the keywords from which your article is being found.

In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.

Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.

How To Make Money By Using Articles - Article Directory Is One Great Way
Article directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website.

Article Promotion - Correlating Your Profitability To The Articles You Publish
If you are using article marketing to promote your website, have you done any analysis to check the profitability of your articles? It's very important that you keep track of your statistics to help forecast your revenue and watch for any sudden changes.

Article Distribution To Receive The Most Possible Amount Of Traffic
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

Is Article Promotion An Additional Way For Marketing On The Internet? An Explanation
People often ask if article marketing is a new way to do internet marketing, but that is not exactly how things work. Article marketing is only one facet of internet marketing, and is not meant for complete replacement.

Article Advertising And Complimentary Coverage For Your Website - A Distinctive Methodology
An increasing number of website and business owners are turning toward a new approach to advertising and best of all; it is free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web.

You Tube: Why It Truly Is So Popular For Web Publishers Who Work With The Article Converter
On-line video websites are defined as on line websites that post videos, the easiest way to create a video to post is to use an article converter. To convert articles to video the simplest way is to use an article video robot.

Creation Of An Understandable And Well Formatted Article Is An Essential Facet Of Mass Article Marketing - Or Reading On A Computer Screen Is Totally Different!
As with newspapers, there will be people who read them in their entirety, there will be those that read only the headlines and a synopsis. There will be people intending to read fully but get disgruntled because they may keep losing their place, losing the thread of the article and so on.